Most creatives stop at the moodboard. I keep going — into the product, the code, the music, the launch. One vision, carried the whole way.
Things I've shipped
Tap any project to open a full case page — what it was, what I did, and the result.
The map
Two axes, four territories — who the work is for, and how I work across them.
Brand & growth systems
Strategy & brand building
Story, characters & product
Films & content
On YouTube
▶
DorisEdu Kids · 159K subs
Bilingual stories, songs and lessons — new videos every week.
The DorisEdu Kids channel has grown to 159K subscribers. Hit play to watch the latest episodes right here — or open the channel on YouTube.
Open the channel ↗Work in motion
Selected video work — brand films, character cinematics and series episodes, produced end-to-end. Tap any to play.
Self-hosted video — plays right here. A slice of a 150+ piece library.
One studio, every layer
From the first audience insight to the shipped product, the ads behind it and the music inside it — here's the full stack of what I do.
Brand Strategy & DNA
Audience analysis, positioning, brand DNA extraction, naming and messaging — the foundation everything else is built on.
- Positioning
- Audience
- Brand DNA
- Naming
- Voice
Creative Direction
Art direction across film, social, product and print — one coherent world carried across every touchpoint.
- Art Direction
- Campaigns
- Visual Systems
Identity & Design Systems
Logos, type systems, colour, layout kits and the rules that keep a brand consistent at scale.
- Logo
- Type
- Colour
- Guidelines
Web & Product — UI/UX
UX flows, UI design, landing pages, full sites and working apps — designed, built and shipped on Lovable + Supabase.
- UX
- UI
- Landing
- Web Apps
- Prototypes
Game Design
Gamified apps, reward economies, leaderboards and lesson-tied mini-games that make learning sticky.
- Mechanics
- Economies
- Mini-games
AI Image & Design
Product shots, campaign stills, social posts, storybooks and merch — produced on Midjourney, Flux and Ideogram.
- Midjourney
- Flux
- Ideogram
- Product
Video & Motion
Reels, TVC, animated series, MVs and character cinematics — directed and produced on Veo 3, Kling and Runway.
- Veo 3
- Kling
- Runway
- Reels
- TVC
Music & Audio
Original songs and V-pop, voice and sound design — written and produced with Suno, Udio and ElevenLabs.
- Suno
- Udio
- ElevenLabs
- Songwriting
Performance Marketing & Ads
Paid social on FB/IG/YouTube, funnels, tracking and weekly win/watch/stop reporting that drives spend down.
- Paid Social
- Funnels
- Reporting
- CRO
I work across four disciplines that most studios split between four people — and the seams disappear because it's one operator carrying the whole thing.
Marketing
- Brand marketing
- Content strategy
- Campaign development
- Social media
- Email & lifecycle
Performance
- Paid ads — FB / IG / YT
- Funnel design
- Tracking & reporting
- Win / watch / stop calls
- Conversion optimization
Creative
- Brand identity
- Audience analysis
- Brand DNA & naming
- Art direction
- AI image / video / music
Web & UI/UX
- UX flows
- UI design
- Landing pages & sites
- Working web apps
- Design systems
Two sides, one operator — the artist who sets the vision, and the builder who ships it.
Doris Le is a creative director based in Ho Chi Minh City with 4+ years leading brand, content, performance and product across faith-based media, kids' edutainment, fintech, wellness and luxury — and building the tools to deliver them.
Her practice sits at an unusual intersection: the taste of an art director, the systems thinking of a product lead, the discipline of a performance marketer, and an AI production stack that takes her from concept to finished work alone, fast.
Let's make something
worth shipping.
Open to select collaborations, freelance projects and creative-direction roles. Reach me directly, or leave your details and I'll come back to you.
Leave your details
Tell me about your brand or project — I'll reply within a day.
Opens your mail app, pre-filled to vankhanh.le@sentryxp.com.